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Many drug ads use relative risk #s that are very deceptive in advertising product effectiveness.
Reduce Toxic
Body Burdens
Liver Support
Pearls
Decrease Aromatase
Brownstein
Seminar
Sample Cholesterol Study
Relative Risk 34%
Absolute Risk Reduction 1%
Number Needed To Treat (NNT) 100
Results yielding NNT over 20 are questionable, over 50 ridiculous, yet major pharmaceutical companies routinely use NNT of over 100.”
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